2014 will be the first time the Super Bowl will be held in a city where snow is a strong possibility during the big game. The NFL is embracing it by making cold weather the theme of the pre-Super Bowl festivities that will include several different attractions.
In an interview with NFL.com, the NFL's Vice President of Events Mary Pat Augenthaler shed some light on the plans to entertain the fans before kickoff. Super Bowl Boulevard will be held between 34th and 44th street of Manhattan where attractions such as a 60 foot high by 108 foot long toboggan will be open to the public. The attraction will be for all ages.In an hour, anywhere between 800-1,000 fans will be able to enjoy the attraction.
In addition to the toboggan, there will be other attractions unique to New York's style.
"We've got a custom set of the iconic roman numerals that will be very New York and Broadway-esque, and then we do have the toboggan run that we're calling "the longest run on Broadway." We're going to have a concert stage and free autographs from current and former players during the day. All our sponsors will be there with really fun, interactive games different folks can play. And we're going to do a custom Super Bowl themed video mapping show on the front facade of Macy's down between 34th and 35th street which will show every evening on the half an hour. It will be an 8-10 minute video that will celebrate winter, New York and New Jersey and celebrate the Super Bowl and NFL football," explained Augenthaler.
There has been controversy surrounding the idea of playing the Super Bowl in a cold winter city. There is also concern over how New York will be able to accommodate all the traffic and parking that comes with an event of such caliber, but the NFL remains excited over the idea.
"New York has really been fantastic to work with and very collaborative and you're right they do do big events here and they are a very experienced bunch we are working with and everyone that we've talked to thinks its very exciting, I mean Broadway has never been closed for this length of time ad in this duration, you know a half mile of Broadway will be closed. We're going to have something for everybody there, its a free event for the public, and we're hoping to have over a million people come through over the course of the for days that we're open. We're open from Wednesday through Saturday from 12-11 pm. There will be so much to do there so we want everybody to head on down to enjoy Super Bowl and football," said Augenthaler.
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